Google Buys Songza for a Reported $39m
By Matthew Sparkes 02 Jul 2014
Google has bought the US-based, human-curated music streaming service Songza for a reported $39m.
The service provides music playlists for users that are personalised depending on their location, the time of day and even the weather. Users can listen to playlists created specifically for being at work, driving or even esoteric situations like “being single”.
It has a huge database of information on listening habits and how they change depending on context - something which could be immensely valuable to Google.